Nutriera's Soft Pellet Dog Food Showcased US Agricultural Trade Office Booth in Pet Fair Asia

From August 19 to 23, 2026, the 28th Pet Fair Asia grandly opened at the Shanghai New International Expo Centre. Nutriera’s self developed soft pellet dog food made a strong debut at the US Agricultural Trade Office (ATO) booth in Hall N5, the Imported Premium Products Pavilion, becoming a core highlight of the staple segment with its unique technology and superior at this fair

Soft pellet dog product on display at Pet Fair Asia

Nutriera team showcased soft pellet dog food at the ATO booth

    The soft pellet dog food showcased at this fair is a flagship product of the deep cooperation between Nutriera and the ATO. As an official agency directly under the United States Department of Agriculture, the ATO enforces extremely strict admission standards. After multiple rounds of selection, the product passed both FSVP verification and the Quality Pet Food Program certification, and was selected as a featured recommendation of the US pavilion.

During the fair, Michael Francom, the Minister Counselor of Agricultural Affairs at the US Embassy in China, CG Chistian, the US Consul General in Shanghai, and Alex Blamberg, the Director of the Agricultural Trade Office at the US Consulate General in Shanghai, visited the booth and sampled the product in person, offering high praise for its quality and technological strengths.

From left to right: Zhang Fan, the Business Director of NSF Greater China, Li Peng, the Asia Pacific Representative of the North 

 American Renderers Association, CG Chistian, the Consul General of the United States in Shanghai, Yang Yong, the Chairman of 

                                                     Nutriera Group, Michael Francom, the Minister Counselor for Agricultural Affairs, U.S. Embassy in Beijing, and Alex Blamberg, 

                                                                                            the Director of the Agricultural Trade Office, U.S. Consulate General in Shanghai.

Michael Francom, the Minister Counselor for Agricultural Affairs (first from right), personally handed out soft pellet dog food samples at the booth.

Alex Blamberg, the Director of the Agricultural Trade Office at the U.S. Consulate General in Shanghai (second from right),visited the booth.

As Asia Pacific's premier pet industry event, this year's Pet Fair Asia set new records with a total exhibition area of 320,000 square meters, bringing together over 2,600 brand exhibitors from around the world and attracting more than 530,000 visitors. The N5 Imported Premium Products Pavilion gathered official delegations from the United States, New Zealand, Japan, South Korea, and other countries, showcasing premium global pet food and cutting-edge products, an authoritative international exchange platform for the pet industry.

Alex Blamberg, the Director of the Agricultural Trade Office, delivered a speech

CG Chistian, the US Consul General in Shanghai, delivered a speech

International guests took a group photo in front of the booth.

The outstanding performance of the soft pellet dog food kept the booth buzzing with visitors. Numerous pet owners stopped to experience the soft texture and inquired about the formula and feeding instructions. During the fair, nearly 5,000 dog owners received the soft pellet dog food with the features of tender texture and ingredient story concept. Meanwhile, the different advantages drew a large number of domestic and overseas distributors for the deep business discussions, generating substantial cooperation intentions on site, a double harvest in both reputation and business heat.

A long queue at the booth for soft pellet dog food

Group photo of staff from the Agricultural Trade Office and the U.S. Consulate General in Shanghai with members of Nutriera

Standing at a new starting point, Nutriera will continue to deepen its commitment to pet nutrition and health, adhere to technological innovation and a quality first principle, continuously polish sophisticated, high quality pet nutrition and health solutions. Nutriera will align domestic technology with international standards and empower Chinese innovative pet food to global markets.

Further Reading | Agricultural Trade Office (ATO)

The Agricultural Trade Office is affiliated with the U.S. Department of Agriculture (USDA) and serves as an official international trade promotion agency. It provides export assistance, market research, and brand promotion services for U.S. agricultural products, pet food, and other categories, connecting global channel resources and building an authoritative bridge of cooperation between Chinese and American agriculture, livestock, and pet industries through international fairs and brand events.